Kofoworola Odozi
A report by SBM Intelligence reveals that Nigerians are spending more on Valentine’s Day in 2025 despite rising inflation. The survey, conducted in Lagos, Port Harcourt, and Abuja, shows that 5% of respondents plan to spend over ₦501,000—up from 2% last year.
Inflation, which rose from 9% in 2015 to 33.2% in 2024, has significantly increased the cost of gifts like chocolates, flowers, and fine dining. Despite this, 33% of respondents plan to spend between ₦51,000 and ₦100,000, a rise from last year’s figures.
The study also found that over half of respondents intend to spend more next year, while 25% will spend nothing at all.
